A simple request planted the seed for Astute Graphics to develop creative software which is now used by designers and companies all over the world; including Casio, Nike and Facebook. Making artwork shift in colour using the world’s leading vector design software, Adobe Illustrator, was a nightmare shared by its approximate 10 million users (source: Adobe). The idea struck when Astute Graphics’ founder, Nicholas van der Walle, following three months on a design was then asked to “make it blue”. Such a seemingly trivial request resulted in a month of frustrating redesign. This led to the initial development of a tool that would simultaneously increase efficiency whilst improving creativity. The first Astute Graphics plugin was launched in 2006 with such great success that we now have a repertoire of Illustrator plugins to help designers boost creativity, save time and make more money! We are very proud to say we help 1,000’s of designers including Adidas to “make it blue” and Google to round their corners and we don’t intend to stop anytime soon!