First soft-launched in late 2024, with its full nationwide relaunch announced in 2025, Rackhams marks the modern return of a distinguished British retail name — now reimagined for the online era. Today, Rackhams Retail Ltd operates Rackhams.com as a digital-first department store, bringing together hundreds of trusted sellers and boutique brands across fashion, beauty, home, lifestyle and more. While many will recognise the Rackhams name from Britain’s retail past, the new Rackhams represents an independent rebirth for the digital age — built on the same principles of quality, service and curation that once defined it, but powered by modern technology and marketplace innovation.