Sons co-founders Will and Adrian became increasingly aware that they might lose their hair. Not prepared for that, they searched for solutions but initially found themselves baffled and frustrated. Over a beer, they realized that with Adrian's background in clinical research and Will's in all things business, they had the right experience to start a company that helps men understand the facts about their health and motivates them to proactively address their concerns. We're bringing men's health and well-being into the 21st century. Less stigma, clearer information, more convenience, better results.